Hockey Ultimate Team (HUT) is a game mode that allows you to create your fantasy lineup and compete online against other players from around the world or play offline. The mode also features Live events that mirror the NHL season schedule for users to participate in and unlock rewards.

My main role on this feature was to develop and execute conceptual artwork for Live events that were happening throughout the NHL 18-19 season. The design process started with the Game Producers and I working to establish the art direction for the event. I developed concept statements, keywords, and moodboards while referencing any graphic elements or imagery that helped us communicate a brand identity to our users.

After getting alignment with my seniors and Game Producers on the research and references, I started exploring design solutions to apply onto in-game applications such as player cards, collectibles, reward packs, or screen backgrounds. With each event, we had to go through multiple rounds of iterations and feedbacks before finalizing on our deliverables.